Building Your Marketing Plan
Sep 08, 2023
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By Nathan Flores, Associate Grain Originator
It is never too early to start a marketing strategy. With current market volatility it is very important to market sooner rather than later. Here are some things to acknowledge when building your marketing plan:
It is never too early to start a marketing strategy. With current market volatility it is very important to market sooner rather than later. Here are some things to acknowledge when building your marketing plan:
- First, set realistic price targets based on your cost of production.
- Sell incremental bushels based on percentage of total production.
- Set selling deadlines to ensure that you are proactively selling, this could be crop stage or calendar date.
- Get to know the market trends and headlines that are driving them.
- Know your contracts. GCC has an array of contracts for every need.